At Female BreadWinners we concentrate on two areas:

  1. Helping professional women develop political savvy, heightened visibility, stronger sense of career direction and increased overall confidence.
  2. Helping organisations to develop and retain the female employees who will lead them into a rapidly evolving marketplace.

Female Breadwinners.com is for women who earn a significant if not majority amount of the household earnings.  And the Big Secret? This is actually a large group of women and growing all the time! More women than men are graduating university,  women make up to 80% of all consumer decisions and companies now realise women in senior leadership positions bring better profitability and corporate governance as well as reflect their consumer base.

These changes will affect how professional women manage their careers,  the dynamics of their personal relationships and how the workplace retains and develops this growing number of female talent. It is our job at Female Breadwinners to help both women and employers negotiate these fast-paced changes for everyone’s benefit.

Ka-Ching! How Women Consumers Rule the World

young woman talking on a mobile phone and holding a credit card

Women are increasingly being recognised as a market of choice. We are now past the age of the ‘pink phone’ or a conveniently placed lipstick-holder in a new car as manufacturers’ nods to attracting female consumers. Globally, women control $20 trillion in consumer spending annually. That figure is estimated to grow by as much as 40 per cent in the next five years alone. In the US, according to the Harvard Business Review report “The Female Economy” women influence $4.3 trillion of the $5.9 trillion in all consumer spending; this [...] Read more »

Minimising Your Own Pay Gap – Why Your First Salary Counts

Gender pay gap

According to research from the Centre for American Progress, the average American woman in full-time employment loses $434,000 in income over a forty-year period due to the gender pay gap. For women with more education, it’s even greater. Women with at least a university degree lose up to $713,000 less over that forty-year period made up from the cumulative effects of lower starting salaries and their related benefits. The statistics aren’t much better in UK, with the wage gap currently hovering around 15% (21% in private sector versus 12% in [...] Read more »

Why House-Husband is Must Have Accessory for Professional Women

father playing with his son

I recently saw a fantastic article about the increasing prevalence of stay at home dad’s by Carol Hymowitz entitled “Behind Every Great Woman”. The article shares stories about men who have taken a step back to enable their wives shine at work. As you know, this happened in my own relationship – and if you are reading this – is likely to be your personal set-up as well.  As Hymowitz explains: ” When Carly Fiorina became Hewlett-Packard Co.’s first female chief executive officer, the existence of her househusband, Frank Fiorina, [...] Read more »

How Dreary Saturday Afternoons Can be Good for Your Corporate Image

wardrobe

I am perhaps a bit odd in that I LOVE  to use the first weekend of the New Year to vigorously weed out my work wardrobe. I also drag my husband into a yearly purge as well; which he never quite appreciates with the same sense of annual renewal. Go figure?! As we settle into the New Year, a dreary weekend day is a fantastic time to de-clutter your wardrobe to start 2012 on the right foot. It’s amazing how much of my clothing I avoid wearing because I suspect [...] Read more »

Santa Might Be A Man But It’s Women Who Make Christmas Happen!

Christmas tree with presents and fireplace with stockings

Before the new Christmas advert for Boots came out, I had heard about it while in a conference for working women. One of the professional women attending was from the high street retailer. She mentioned their new campaign would recognise: “How Women Make Christmas Happen”. There were quite a few nods of agreement in the room, and one working mother who looked exhausted slumped in her chair dryly asked: “Yes, it’s true – and can we skip it this year?” Her suggestion was met by lots of laughing agreement. It [...] Read more »

Household Chores Among Biggest Stresses for Female Breadwinner Families

Young Woman Mowing the Lawn with a Motorized Lawn Mower

The rising tide of Female Breadwinners is certainly saving many families through the recession. However, while this departure from the traditional model of male earner is necessary and the way of the future, those who publicly recognise the changing tide are often criticised. Cartoonist David Horsey received harsh criticism for a Father’s Day sketch entitled The Sign of the Times which he drew in a Seattle Post newspaper. The sketch featured a small girl looking up to her beer-drinking despondent-looking father and asking: ‘Since you lost your job and Mom [...] Read more »

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