At Female BreadWinners we concentrate on two areas:

  1. Helping professional women develop political savvy, heightened visibility, stronger sense of career direction and increased overall confidence.
  2. Helping organisations to develop and retain the female employees who will lead them into a rapidly evolving marketplace.

Female is for women who earn a significant if not majority amount of the household earnings.  And the Big Secret? This is actually a large group of women and growing all the time! More women than men are graduating university,  women make up to 80% of all consumer decisions and companies now realise women in senior leadership positions bring better profitability and corporate governance as well as reflect their consumer base.

These changes will affect how professional women manage their careers,  the dynamics of their personal relationships and how the workplace retains and develops this growing number of female talent. It is our job at Female Breadwinners to help both women and employers negotiate these fast-paced changes for everyone’s benefit.

Technology resumes: Value the difference between his vs hers


We all know women hold just a fraction of technical jobs. While it’s understood the ‘brogrammer’ culture and unconscious bias are sources of the gender gap in technology, Kieran Snyder, CEO of Textio, went further to assess if CV style contributed. She did the research after looking over a female friend’s resume which was impressive – but still failed to make her want to hire her. After subjecting over 1000 CV’s, from technologists at various stages of their careers into text analysis, she found statistical difference between the genders. As […] Read more »

Unintended gendered consequences: When family-friendly policies backfire on women

family friendly

Not surprisingly, we advocate flexibility and family friendly policies with our corporate clients. However, a series of new research shows  promoting such ‘benefits’ as being aimed primarily as women, can actually undermine their advancement as it gives employers an excuse to discriminate against them as potentially problematic employees. They see women as ‘not worth the risk’ of leaving or potentially needing costly support. As detailed in the New York Times by Claire Cain Miller, For example, in the US, after the introduction of the Family and Medical Leave Act in […] Read more »

Ban salary negotiations for equal pay


After unsuccessfully suing her Venture Capital firm employer for sexual discrimination, Ellen Pao – darling of the Silicon Valley feminists, has now resigned as interim chief executive of Reddit. Pao, who had been at the company only eight months, put every effort into ridding Reddit of harassment. Pao made it one of her first moves to ban salary negotiations at the social media company. Burned by her own experiences, she seeks to eliminate gender bias. Many question the utility of this option, saying women should be able to negotiate their salaries as […] Read more »

Why assumptions that women ‘Fall in Love’ at work hinders senior male sponsorship


Nobel Laureate Tim Hunt has quite rightly come in for criticism for his comments about his ‘problem with girls in the lab’. But it does unearth a vain assumption about the helplessness of women falling under the spell of their male colleagues. But the bigger problem is that these kinds of assumptions, held by many senior men and women as well, hold women back from networking closely with men or benefiting from their sponsorship. While Hunt is in the firing line, these assumptions are not limited to science. As the […] Read more »

‘Queen Bee’ myth quashed

Mean boss

One of the most commonly asked questions I receive is ‘why are female bosses mean to junior women?’ They’re not – in fact, they are no ‘meaner’ than male bosses. It’s more likely we have higher expectations of ‘nurturing’ behaviour in women than we do of male bosses. In fact, the latest research bears out that women actually do better when they work for companies with a female CEO. Columbia University looked at top 1500 management teams over a 20 year period and found that when female CEOs were appointed […] Read more »

Equitable pay: Women & the curse of low expectations

Equal pay

Unfortunately it appears pay equity is still a distant dream. European PWN-Paris found in their survey ’Women & Money’  that 75% of professional women are not satisfied with their remuneration, but remain passive on the issue. This means they accept being paid less than they are worth. Despite 2/3 preparing for year end appraisals (65%), women expected pay rises to coincide with a boss noticing their efforts (44%) and 2/3 didn’t ask for pay raises at all (66%). This is no junior sample either, the average respondent had several degrees, […] Read more »