At Female BreadWinners we concentrate on two areas:

  1. Helping professional women develop political savvy, heightened visibility, stronger sense of career direction and increased overall confidence.
  2. Helping organisations to develop and retain the female employees who will lead them into a rapidly evolving marketplace.

Female Breadwinners.com is for women who earn a significant if not majority amount of the household earnings.  And the Big Secret? This is actually a large group of women and growing all the time! More women than men are graduating university,  women make up to 80% of all consumer decisions and companies now realise women in senior leadership positions bring better profitability and corporate governance as well as reflect their consumer base.

These changes will affect how professional women manage their careers,  the dynamics of their personal relationships and how the workplace retains and develops this growing number of female talent. It is our job at Female Breadwinners to help both women and employers negotiate these fast-paced changes for everyone’s benefit.

What ‘Coder Barbie’ Should Have Said

Barbie I can be... books

Mattel’s Barbie’s new range of “I can be” books has high hopes; featuring career choices such as presidents or sports players but still falls wide of the mark. We could potentially forgive ‘computer engineer’ Barbie needing help to reboot her computer, a skill she should’ve mastered by now? We’d even turn an eye at the pink heart shaped USB stick hanging round her neck, but when she utters those fatal words: “I’m only creating the design ideas,” Barbie says, laughing. “I’ll need Steven and Brian’s help to turn it into […] Read more »

For ambitious woman, is the smart money on seeking a second fiddle spouse?

couple both working

While most women and men claim to seek egalitarian relationships, there is at least one group of men who predict at the outset they won’t end up in these idylls. And is there something for modern women to learn from them? Harvard Business School recently surveyed 25,000 recent alums and found that it’s male graduates predicted they’d end up in traditional, 1950’s style nuclear families. The women on the other hand sought out egalitarian relationships – and were more frequently disappointed with their career progress. Rather than see Harvard men […] Read more »

‘Advice to my Daughters: Why Young Women need Feminism More than Ever’

Emma Watson UN speech

Now I’m working with InclusIQ, I notice more to share with my daughters. The recent Emma Watson speech at the UN certainly was a great springboard for discussion, as it might be for your own children. I tell my three daughters to aim high; with hard work and commitment they can achieve anything. This is true, but sadly it’s not just their attitude and zest for achievement that will affect their path. Recent research by Girl Guilding shows 87% of female 11-21 year olds feel they are judged more on […] Read more »

Highs and Lows for Women in 2014

Women CEOs in increase

It was a year of highs and lows for women according to Claire Cohen in her Telegraph article ‘Was 2014 a good year for women?’. We won’t soon be forgetting Microsoft’s CEO telling women to put faith ‘’in karma’ to give them the right pay rise, Boko Haram’s kidnapping of nearly 200 schoolgirls for forced marriages or Facebook and Google offering to freeze the eggs of female employees. Highs included getting more female CEO’s in FTSE100 companies, the extension of flexible working rights and shared parental leave and seeing a […] Read more »

Osbourne’s incentive for stay-at-home mums?

working mother

In the UK, there are currently 14.4 million women in employment, a record high, according to The Telegraph but the Government want to see nearly 500,000 more by the beginning of 2016. The Chancellor, George Osborne, stated: ‘Today’s Treasury research shows that women are playing an ever larger role in the economy, but it also makes clear that there’s more we can do to support women into work’. So how exactly does he plan to incentivise women back to employment? The Government proposes to reform childcare to support families. £2million […] Read more »

$1 contraceptive shot for world’s poorest women

3rd world countries to

Women in the developing world will now be able to buy the contraceptive device, ‘Sayana Press’, for £1 or receive it free. Pharmaceutical giant Pfizer, Bill and Melinda Gates Foundation, and the Children’s Investment Fund, are extending access to new contraceptive injections for women in 69 of the world’s poorest countries. The BBC describe ‘Sayana Press’ as simple and pre-packaged so doesn’t rely on preparation by health workers; reducing risk of spillage or dosing errors. The device is single-use so cuts infection due to needle-sharing and works for 3 months. […] Read more »