At Female BreadWinners we concentrate on two areas:

  1. Helping professional women develop political savvy, heightened visibility, stronger sense of career direction and increased overall confidence.
  2. Helping organisations to develop and retain the female employees who will lead them into a rapidly evolving marketplace.

Female is for women who earn a significant if not majority amount of the household earnings.  And the Big Secret? This is actually a large group of women and growing all the time! More women than men are graduating university,  women make up to 80% of all consumer decisions and companies now realise women in senior leadership positions bring better profitability and corporate governance as well as reflect their consumer base.

These changes will affect how professional women manage their careers,  the dynamics of their personal relationships and how the workplace retains and develops this growing number of female talent. It is our job at Female Breadwinners to help both women and employers negotiate these fast-paced changes for everyone’s benefit.

Pay gap myth: Women earn less because mothers work less

Gender pay gap

One of the greatest ironies of the pay gap is that men earn more the more children they have, whereas women’s pay goes down with each additional child – or about 7-14% less than women without children. This is partly due to some women’s choice to reduce hours, but it’s also because many jobs don’t compensate them enough to offset childcare costs or allow them enough flexibility to choose to work full time hours. For example, you can easily work 40 hours as a working mother if all 40 don’t have to be […] Read more »

Female breadwinning likeliest among the youngest women


With Conservatives and a record number of women and ethnic minority MP’s now in power, we’ll wait and see how far up pay equity is on the new political agenda. But research shows equal pay for the next generation, particularly the growing number of young women who are already the main earners is more vital than ever. A recent UK survey, by insurers LV, of more than 2,000 people on the gender pay gap surprisingly shows that 1 in 4 young women (under 24) out-earn their male partners. The study also found […] Read more »

Public reaction to catcalls speaks louder than the words themselves

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Poppy Smart, the 23 year-old, who has been catcalled by the same group of builders every morning for a month before reporting them to the police, has been a hot topic in the press. The real story isn’t that she or other women see this type of behaviour as a common occurrence, but in the violent reaction Poppy had for having the ‘audacity’ to report it to the police. Highly ironic timing, given mid-April was International Anti Street Harassment Week. As detailed by Laura Bates in her Guardian piece, ’Wolf-whistling is not […] Read more »

How one mother ‘de-sexualised’ her daughter’s dolls and sparked a movement

'de-sexualised' dolls

When Australian mum Sonia Singh began giving second-hand Bratz dolls a new lease on life after being made redundant from her job, she didn’t anticipate the movement she’d start. With a nail polish remover and a new paint, she repurposed 12 dolls, initially for her own entertainment, but now counts more than 350K likes on her Facebook page and exports dolls all over the world. Her work has been a viral sensation – and one we are delighted to see. Singh’s approach was simply to remove the dolls’ heavy make-up, remove their […] Read more »

Wilma Mankiller or Harriet Tubman: Who’s your pick for the US Currency Cover Star?

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The nonprofit group Woman on 20s is running a U.S. campaign to put a woman on the $20 bill. This reminds us of the recent UK controversy when the Bank of England decided to replace Charles Darwin with Jane Austen on the £10 note. It’s disappointing that women and ethnic minorities still haven’t featured on currency in either country – other than the Queen, who is only ‘entitled’ to the honour because she holds a hereditary title.  This campaign highlights a great opportunity as the US will soon be marking the 100th […] Read more »

Why ‘throwing like a girl’ should be a compliment

Gender equality

We love how ‘Always’ the feminine hygiene products brand chose the dismissive and diminishing phrase ‘like a girl’ to tackle gender inequality in their latest campaign. We know they are unpicking a former insult to sell more product but we’re engaged as it’s still a big improvement on former campaigns of lithe cyclists and dancers in white leotards experimenting with blue liquid in tampons. The Always video shows adults & teenagers being asked to ‘throw, run & fight… like a girl’. Depressingly, the older subjects give weaker, half-hearted versions of these three […] Read more »