At Female BreadWinners we concentrate on two areas:

  1. Helping professional women develop political savvy, heightened visibility, stronger sense of career direction and increased overall confidence.
  2. Helping organisations to develop and retain the female employees who will lead them into a rapidly evolving marketplace.

Female Breadwinners.com is for women who earn a significant if not majority amount of the household earnings.  And the Big Secret? This is actually a large group of women and growing all the time! More women than men are graduating university,  women make up to 80% of all consumer decisions and companies now realise women in senior leadership positions bring better profitability and corporate governance as well as reflect their consumer base.

These changes will affect how professional women manage their careers,  the dynamics of their personal relationships and how the workplace retains and develops this growing number of female talent. It is our job at Female Breadwinners to help both women and employers negotiate these fast-paced changes for everyone’s benefit.

No Money for Pay Rises? Increase Engagement without Increasing Wages

Our sister company, The InclusIQ Institute, wanted to share their popular article with us. We see successful leaders who keep employees happy by giving them regular raises and promotions. However, as monetary reward is only a small part of why people work, we are impressed by leaders who are able to motivate teams even during the lean periods – when raises are impossible to give. Here are the factors they focus on: Consistent Values: We can’t visit the lobby of a corporate client without seeing a banner proudly proclaiming their values. […] Read more »

10 Worst Apps Aimed at Women

10 Worst apps aimed at women

Isabelle Kerr, an undergraduate at Bristol, rooted out the most patronising apps that are currently or were on the market for a female audience. According to the worldview of these 10 terrible apps, women are jealous, manipulative, possessive, insecure and vain. Don’t developers know women make more than half of all technology purchases? Demonising half your potential audience is never good business sense. The worst range from those that allow you to secretly track your boyfriend’s movements to those that slim down every selfie you post. In her article in the […] Read more »

Why Jennifer Lawrence naked shots tell us we need more women in tech

Women coders

Unless you’ve been living under a rock, you’d be hard pressed to not know that pictures of dozens of female celebrities have been leaked in the last week by a hacker accessing personal photographs stored on Apple’s iCloud. This has given rise to well-covered questions about the security of cloud technology. For us, this debacle also illustrates the sexist and threatening nature of these hacks and even the dearth of women coders. As Hadley Freeman points out in The Guardian in her article: ‘The Naked Celebrity Hack: An Outstanding Example […] Read more »

Run, don’t walk, if you work with a ‘Subclinical Psychopath’

Angry boss

We want to share one of the most popular blogs from our sister company, InclusIQ Institute, with you. If you’re ready to develop inclusive leadership in your organisation, you’ll benefit from our monthly bulletin InclusIQ Illustrated. We routinely work with clients who ask how to manage manipulative bosses or colleagues. There are often ways to get people onside, but depending on the evidence they have, the truth is that if you are working with a psychopath, they are unlikely to change. At a distance, these people can be fascinating to observe – which is why they […] Read more »

Why ‘Silicon Valley’ is Business as Usual for a ‘Brogrammer’ culture

Silicon Valley

New TV satire, Silicon Valley is centered around six ‘geek’ stereotypes who found a startup tech company. The sitcom’s sadly devoid of strong female characters. Instead it portrays a tech start-up world dominated by white men and the ubiquitous “brogrammer” culture. Some argue that the show’s mirroring the tech industry but with big tech companies, Google, Twitter, Yahoo and Facebook revealing disappointing gender balanced workforces, we at Female breadwinners hoped “Silicon Valley” would’ve presented a more positive and enlightening vision of the tech industry. There’s only one female returning cast […] Read more »

Women drive social media growth

Women and social media

It’s now widely known that women are responsible for purchasing 80% of household goods according to The Wall Street Journal. Their combined purchasing power makes companies sit up and take notice. Plus, according to ‘Women Want More’ by Michael Silverstein women are more likely to take recommendations from friends when trying new products, so it’s even more important for brands to relate to their female audience – and through the mediums they favour. On financeonline.com: ‘Why women are the real power behind social media’, found of the 1,801 adults surveyed, women […] Read more »