At Female BreadWinners we concentrate on two areas:

  1. Helping professional women develop political savvy, heightened visibility, stronger sense of career direction and increased overall confidence.
  2. Helping organisations to develop and retain the female employees who will lead them into a rapidly evolving marketplace.

Female is for women who earn a significant if not majority amount of the household earnings.  And the Big Secret? This is actually a large group of women and growing all the time! More women than men are graduating university,  women make up to 80% of all consumer decisions and companies now realise women in senior leadership positions bring better profitability and corporate governance as well as reflect their consumer base.

These changes will affect how professional women manage their careers,  the dynamics of their personal relationships and how the workplace retains and develops this growing number of female talent. It is our job at Female Breadwinners to help both women and employers negotiate these fast-paced changes for everyone’s benefit.

Women drive social media growth

Women and social media

It’s now widely know that women are responsible for purchasing 80% of household goods according to The Wall Street Journal. Their combined purchasing power make companies sit up and take notice. Plus, according to ‘Women Want More’ by Michael Silverstein they are more likely to recommendations from friends when trying new products, so it’s even more important for brands to relate to their female audience – and through the mediums they favour. An article by ‘Why women are the real power behind social media’, found of the 1,801 adults […] Read more »

Busy but bold women unite…Online

savvy woman on internet

The Internet is changing the way women talk about their experiences and increasingly their rights. While IT has historically been thought of as a male sphere, it is increasingly being used as a way for women to advocate and share ideas. As most women now hold down jobs outside the home, we increasingly use the social media and video clips to keep up with the zeitgeist; and this shift has not gone unnoticed. The recent Guardian article: 8 Ways digital is empowering women, highlights how social media, videos and online campaigns […] Read more »

Pretty or Pretty Brilliant? Encouraging Girls towards Science

Inspire her mind :Verizon Commercial 2014

As a little girl I was repeatedly told by my mother that ‘maths were beyond we Doyles’. A ‘fact’ I believed for many years until I decided to knock my fear of maths on it’s head by choosing to use quantitative analysis for my PhD rather than qualitative. And surpise, suprise, I made it.  But clearly I wasn’t alone in receiving a few unhelpful messages from an early age.  A powerful new advert by Verizon, suggests we are putting off girls from pursuing sciences from a young age with subliminal […] Read more »

Why ‘Flawed’ men outlast ‘Aggressive’ Women: It’s in the language

power pose

Aggressive. Aloof. A real bitch. There are a litany of derogatory words we use to characterise female leaders. Men are given more ‘wiggle room’ in terms of the behaviours we expect or sanction, but women have less latitude. As discussed in the recent Huffington blog post: This is how we talk about female leaders (Hint: It’s not pretty) , Nic Subtirelu, a Ph.D. student in the Department of Applied Linguistics and ESL at Georgia State University assessed the Corpus of Contemporary American English (COCA) 450 million words of text from magazines, […] Read more »

Taking a tip from Anglicans? Cameron reshuffles 1/3 of cabinet to make way for women

conservative reshuffle 2014

Upon hearing the news that the Anglican Church would allow female bishops for the first time in history, practising Christian, Prime Minister David Cameron, described the news as a “great day for the Church and for equality”. Clearly Cameron was feeling a bit of ‘divine inspiration’ as this week his own reshuffle led to the stepping down of Conservative stalwarts such as William Hague and Ken Clarke to make room for a round of female MP’s. This reshuffle is being seen by many as an attempt to sway female voters, […] Read more »

Turning ‘aggressive’ into tenacious and other ways to banter with your boss

equality sign_2

Much of our work includes one to one sessions with senior men on the benefits they’d personally gain if they played a more active role in improving gender balance at the top.  Recently I spent time with ‘Gary’, a C-suite executive in a multinational company. Gary insisted he had no issues promoting women but that ‘Roberta’, ‘the only woman on his team ready for the next step – was a bit too aggressive.’ Language often hides bias. I looked at him wide-eyed and innocently asked: ‘what, has she hit someone […] Read more »