At Female BreadWinners we concentrate on two areas:

  1. Helping professional women develop political savvy, heightened visibility, stronger sense of career direction and increased overall confidence.
  2. Helping organisations to develop and retain the female employees who will lead them into a rapidly evolving marketplace.

Female Breadwinners.com is for women who earn a significant if not majority amount of the household earnings.  And the Big Secret? This is actually a large group of women and growing all the time! More women than men are graduating university,  women make up to 80% of all consumer decisions and companies now realise women in senior leadership positions bring better profitability and corporate governance as well as reflect their consumer base.

These changes will affect how professional women manage their careers,  the dynamics of their personal relationships and how the workplace retains and develops this growing number of female talent. It is our job at Female Breadwinners to help both women and employers negotiate these fast-paced changes for everyone’s benefit.

Americans now view higher expectations for women, not work/life balance as main barrier to success

Women in leadership

According to a recent poll of over 1800 American adults by Pew Research Centre, most Americans now find women indistinguishable from men on key leadership traits such as intelligence and capacity for innovation, with many saying they’re stronger than men in terms of being compassionate and organized leaders. While that’s a sign of progress, what’s most interesting is instead of blaming that old chestnut of ‘work/life balance issues’, the highest proportion (about four-in-ten Americans) point to a double standard for women seeking to climb to the highest levels of either […] Read more »

Women and even feminine-faced men assumed to be poor negotiators

make yourself heard

Women’s reticence to negotiate is often blamed for part of the gender pay gap, with naysayers claiming ‘you get what you ask for’. Yet more research shows that stereotypes about women who do attempt to negotiate are often a bigger part of the problem. The journal of Organisational Behaviour and Human Decision Processes reported that people of both genders were more likely to want to negotiate against women -and even men who had feminine facial features. This implies women, and even men who look like them, are poor negotiators and […] Read more »

Families move house for his job, not hers – down to job choice?

Convenience of location

It’s been long recognised that families are more willing to move when his job dictates than hers. Traditionally, theories as to why this happens include gender roles which dictate that a man’s job is more important than his female partners or the fact that men on average have had greater earning potential – so families simply follow the money. However, a new University of Minnesota study by Alan Benson published in Demography suggests a 3rd reason may be the root cause – men are more likely to pick jobs that […] Read more »

95 leadership studies show; men more confident, women more competent

business women

A friend recently told me how she bristled when a male colleague described her as a perfectly ‘competent woman’. Hardly the most glowing of recommendations, but it turns out statistically – he was right. In an effort to unpick assumptions we make about male and female leaders, research published recently in the Journal of Applied Psychology looked at 95 separate previous studies to find no overall difference in the perceived effectiveness of male and female leaders. However, when they looked at who was making the judgement they found a big […] Read more »

Americans perceive women leaders better at ethics, men better at deal-making

Women in leadership roles

According to a recent poll on Women in Leadership of over 1800 American adults by Pew Research Centre most Americans now find women indistinguishable from men on key leadership traits such as intelligence and capacity for innovation, with many saying they’re stronger than men in terms of being compassionate and organized leaders. More specifically, a disproportionate number of Americans think that women in business are more likely to be honest and ethical, mentor junior staff and provide fair pay and benefits, than their male counterparts. On the other hand, men […] Read more »

What ‘Coder Barbie’ Should Have Said

Barbie I can be... books

Mattel’s Barbie’s new range of “I can be” books has high hopes; featuring career choices such as presidents or sports players but still falls wide of the mark. We could potentially forgive ‘computer engineer’ Barbie needing help to reboot her computer, a skill she should’ve mastered by now? We’d even turn an eye at the pink heart shaped USB stick hanging round her neck, but when she utters those fatal words: “I’m only creating the design ideas,” Barbie says, laughing. “I’ll need Steven and Brian’s help to turn it into […] Read more »