There has been plenty of discussion about the imbalance between men and women in senior roles, but could one of the reasons be that women choose not to pursue these roles? According to an article on Forbes Woman “A McKinsey & Co. survey shares as our families grow, women, unlike men, show less interest in advancement and believe their chances of promotion fade. Women express a greater desire than men to maintain what they consider a healthy balance between work and life outside their job.” And let’s face it, whilst a board position comes with many perks the downside could be longer hours, more stress and less time with the family. Many women aren’t prepared to sacrifice their life to work. On the other hand the number of female entrepreneurs is growing. The author of the article, Ali Brown, is one such woman. She has built a multi-million dollar business from coaching other women into entrepreneurship and says “I wanted to create my own definition of success. And the hundreds of women I coach every year who are starting or growing a business concur. They typically share with me the number one reason they want to start a business is for the lifestyle reasons.” Read more about career planning here.