How often have you felt passed over for an opportunity -perhaps to present at a senior committee, attend a conference, take on a new project, get a promotion - that your boss should have known you would have loved? Too often we expect people will see our effort as a sign of our committment to promotion – but this is a case of the squeaky wheel getting the oil, I'm afraid. As a woman in business do you have trouble asking for what you want? I read an article about this subject recently and it struck me that it is one of the things that we as women can find hard to do. We are so used to responding to requests from our partner, children and boss that often we put our requests at the bottom of the list. This can be particularly true at work where a male colleague is on a better package, has more responsibility or better projects simply because he asked. And how are people supposed to know exactly what is is we want if we don’t tell them? It’s really quite a simple concept but not always easy to put into words – as Jack Canfield the brains behind the Chicken Soup for the Soul series says ‘You’re not any worse off by hearing no than you were before you asked. You didn’t have what you asked for before you asked and you still don’t, so what did you lose?’ Don't let your lack of asking for what you want be misinterpreted as a lack of interest in your career.