There has been a lot of discussion recently about encouraging gender equity in the workplace and how this can be achieved. It would seem that to attract and retain top performing women there needs to be a rethink on how they should be treated. Women will tend to look for a new job far sooner than a man would if they feel they are not valued. A Study in 2009 of 376 organisations found that 50% more men get special attention than women – not surprising that they cannot retain their talented females. When professional women were asked what they needed at work their answers were focused on recognition, collaboration and challenge. We need to have our contribution valued and affirmed. We want to be able to learn and apply ourselves to new and complex challenges, and we want to work for bosses who allow an open flow of communication. It makes financial sense too – in a study by Pepperdine University conducted over a 19 year span, findings showed that top 500 companies with the best record for promoting women out performed their competitors by anything from 41% to 116%, a statistic that business leaders would be crazy to ignore.