Professional Women Lead on Skills Needed for Businesses of Future – Capitalise on Yours on May 10

A few years ago, at an event I attended on “Women in the Workplace” the male CEO of a blue-chip company made the joke: “Wouldn’t it just be easier if women were more like men?” His comment was met with a few polite laughs, but his attempt at humour gave away his own discomfort with the evolving demands of senior leaders. Sure, we might answer, it would probably be easier for him and a few others, if women were indeed more like men. And in fact, much of the advice around ‘getting to the top’ has resulted in many women feeling they have to adopt a masculine persona to succeed.  These women may not only feel inauthentic compared to who they were when they started their career, but acting as mini-men makes them dubious role models for both junior women and men who want to see a less ‘alpha’ way of doing leadership.

If the message is that you have to ultimately change who you are to get to the top – then how attractive is that senior position actually going to be? The greater loss if ‘women are more like men’ is that we lose out on the great skills women bring to the workplace. McKinsey research points out women are statistically better performers when it comes to three key behaviours: People Development, Clarity around Expectations and Rewards and Role Modelling. This is vital stuff! In fact, when they looked at the 9 behaviours that drive business success, men only outpaced women on two of the nine criteria: individualistic decision-making and control and corrective action.

It is far better for women to be effective as women – being authentic to who they are as individuals and the diversity that brings to decision making. Individuals thrive being authentic because they rely on inherent skills, not an adopted persona put on for work. Acting with integrity to raise the status of those around you without diminishing your own worth is key. Performance improves because impact improves. Interestingly, the future workplace favours many of the skills professional women already have in abundance, such as integrity, ability to think laterally and collaborative thinking.  And the best bit? Using these strengths is not just a way for working woman to tap into these ‘superpowers’ – it’s fantastic for those around them! Colleagues love it because they are suddenly working with someone they can trust and who validates their own strengths. Clients adore it because acting with authenticity means they are treated with respect and understanding, even within commercial parameters and constraints. Managers love it because communication flows much more easily and employee development suddenly becomes a positive experience for all.

If this female-friendly way of working – a way that doesn’t require women to apologise for their perceived faults and frailties sounds good to you, then join Female Breadwinners on May 10 as we pair with Deborah Frances-White and Dr. Anne Moir at Leicester Square Theatre to unleash the ‘superpower’ revolution.  To reserve places for yourself, colleagues and clients, visit the New Girls Network website.

Santa Might Be A Man But It’s Women Who Make Christmas Happen!

Before the new Christmas advert for Boots came out, I had heard about it while in a conference for working women. One of the professional women attending was from the high street retailer. She mentioned their new campaign would recognise: “How Women Make Christmas Happen”. There were quite a few nods of agreement in the room, and one working mother who looked exhausted slumped in her chair dryly asked: “Yes, it’s true – and can we skip it this year?” Her suggestion was met by lots of laughing agreement.

It reminded me how when thinking about how the ‘double shift’ professional women work becomes a ‘triple shift’ at this time of the year because of the chores and planning involved in pulling off an ‘effortless Christmas’!

As described in a Daily Mail piece by Eleanor Harding entitled “On the 38th Day of Christmas”:  “There are traditionally 12 days of Christmas – unless you’re female, it seems. According to a survey by the Clothes Show Live, women spend an average of 300 hours, or 38 working days, preparing for the festive season, a study suggests. More than a third of that time is spent trawling shops and the internet for perfect gifts for partners, relatives and friends. On average, women start researching their presents, food and decorations in the middle of October. Some men, meanwhile, fail to buy their presents until Christmas Eve and the average man only tends to start shopping halfway through December.”

The study also showed regional difference with women in Manchester spending 124 hours holiday shopping alone compared to ‘just’ 77 for Londoners. I think of shopping as a huge chore and time away from my passion for reading, so try to do as much as possible ahead of time…and delegate all food shopping to Geoff. We spend a good deal less time on shopping – but probably more time on cooking as we begin to bake bread and make festive ice-cream flavours as early as October for freezing. But we also enjoy cooking – whereas shopping leaves me cold.

When I finally saw the Boots commercial after it aired, I was indeed reminded of how much ‘invisible work’ gets done by women. On the hallowed morning itself, for example, my mother’s in law’s gift is as much a surprise to my husband as it is to her…and I doubt I’m alone in that.  Within the clip, I particularly liked the stamp made for ‘his’ signature on all the stacks of Christmas cards. This resonated as historically that has been the one contribution made by Geoff to our ‘Xmas correspondence’.

This year, for the first time ever, I have given up on handwritten cards in favour of those with a few photos of the family and a message about what we were up to this year – all printed ahead of time by www.vistaprint.co.uk. A good friend of mine uses Ballistic Blue to get hers done which even allows you to download your contacts list and pre-print the stationary with both yours and the recipients addresses. Next year…..

I can’t complain too much however, as Geoff and his mother seem to love cooking and will do all aspects of the main meal, as well as keeping us all fat and jolly over the season. The Doyle half of the family will indeed be well fed but as always for Americans celebrating the holiday in the UK, we will however be slightly quizzical as to the actual difference between Christmas cake, fruitcake, Christmas pudding and mince pies all seemingly borne of a national dedication to the same mix of desiccated fruits and alcohol.

Before we get too exhausted, it’s not all household chores that take our time over the festive period.  According to a survey by Boots, women spend over 450 minutes (over 7 hours!) just getting ready to party during the festive period! When I first read that, I couldn’t identify it until they broke it down by the fact that most women will go to an average of 6 parties over the season: including the Office Party, their partner’s Company Party, Christmas Eve, Christmas Day, Boxing Day and New Year’s Eve – suddenly the timing seemed much more realistic – particularly for a party! Particularly when you looked at how the time was divided among ‘ablutions’ (has to be one of the greatest words ever!) So what takes so much time? 120 minutes in the shower or bath, 130 minutes styling hair, 90 minutes applying makeup, 60 minutes painting nails, 60 minutes deciding what to wear (though usually I’ll multitask that while in the shower)

We hope that however much of the work you do this Christmas, you have a wonderful time and Santa does his part by delivering the gift you deserve. Happy Christmas from all of us at Female Breadwinners.

In case you haven’t seen the advert – Here Come The Girls to Make Christmas…

BBC Should be Shame Faced: 1st Year since 1954 No Women on Shortlist for Sports Personality of the Year 2011

Sarah Stevenson photo courtesy of Sarahstevenson.net

It was with bemused dismay that my husband and I heard the news that of the 10 athletes hailed for greatness as this year’s contenders for BBC Sports Personality of the Year, no women had even made the shortlist. Fortunately, we weren’t the only ones incredulous that in a year that saw women making huge strides in sport, 10 out of the 27 sports editors polled for the list couldn’t even find a single woman to add!

The BBC has quite rightly had egg on their face regarding this oversight and have plans to redress their nominations process – but we can’t just scratch our heads, like promotion boards have done all over the city when it comes to promoting professional women, and say: “The Ladies just weren’t up to it this year”.

Addressing how these decisions are made in the first place is invaluable.  As detailed by the Sports Writer for the Guardian,  Andy Bull “The BBC was quick to pass the buck to the panel of sports editors which it polled to make its selection, though it has not yet made it clear why it could find room for the views of what it calls the “very knowledgeable individuals” at Nuts and Zoo but not specialist sports magazines such as sportsister.com or womensportreport.com.”

Andy Bull points out that 10 of the 27 sports editors asked for comment could think of no women impressive enough to make the list. Manchester Evening News’s nominations were criticised for their parochialism – two of their nominations went to the Manchester United striker Dimitar Berbatov and the retired Manchester City midfielder Patrick Vieira.

Bull explained who some of this choices would have been; women worthy of inclusion for their sporting prowess, but also for what they overcame to reach their sporting goals. Surely in an era where we are encouraging more sports participation, those feats must be as inspirational as their individual records?

Bull explains:  “Let’s start with Sarah Stevenson, the taekwondo athlete. In May she won her third world title, beating the reigning Olympic champion. This same year she has lost her mother, to terminal cancer, and her father to a brain tumour. She said: “It helped that my parents wanted me to go to the world championships,” she said earlier this year. “I feel like I’ve got a switch in my head where one day I could be crying and wanting to go home, then I’m there to fight and win.”  The Guardian’s Donald McRae has just finished this extraordinary interview with her, and says he “cannot think of a single sporting figure in Britain who deserves recognition more”.

Bull continues with some of this favourite should-be female contenders: “Then there is Keri-Anne Payne, who became the first British athlete in any sport to qualify for the 2012 Olympics when she won the world 10km open swimming at the World Aquatic Championships, having battled past jellyfish, sharks and animal corpses along the way.

Rebecca Adlington also won gold at those championships, her first world title over long course, in the 800m. That makes her the reigning world and Olympic champion at the distance. Another 2011 world champion was Kath Grainger, the single most successful female rower in British history, with three Olympic silvers and six world championships golds. She won the latest of those in September, in the double sculls together with Anna Watkins. The two of them are still unbeaten in the event.

Grainger also happens to have an honours law degree from Edinburgh University, a master of philosophy degree in medical law from Glasgow University and is currently studying for a PhD in law at King’s College London.” Not exactly shoddy stuff – and a true reflection of the fact that female athletes have to prepare for other careers as the pay cheque from women’s sport ensures another day job is vital.

As explained by Laura Williamson in the an article in the Daily Mail entitled A Sad State of Affairs: It’s a Man’s World When it Comes to Women in Sport “We live in a society where the BBC deem it fitting to let magazines such as Nuts and Zoo vote for their most prestigious award (why not Cosmopolitan or Marie Claire if we’re going down that route?”

The criterion for naming Sports Personality is famously hazy, oscillating between rewarding genuine ‘personality’ and sporting success. ..But the definition is supposed to be ‘the sportsman or woman whose actions have most captured the public’s imagination’. For sportswomen to actually get into the public’s imagination would be a good starting point.”

In fact, while this is the first year since 1954 when there has been no woman on the shortlist (13 have won in that time) – why should we even accept having just one woman – rather than several? Ignoring the achievements of these women is simply not good enough, nor does it reflect what sports fans actually want to see.

Research carried out in 2010 also shows that 61% of sports fans would like to see more women’s sports, and that over half of all girls surveyed by the Women’s Sport and Fitness Foundation agreed that watching successful sports stars encouraged them to take up sport.

So, for example, why aren’t teams that consistently reach world finals like the England Women’s Rugby Team, being covered? Money is a big issue. A report from the Commission on the Future of Women’s Sport shows that only 0.5% of all sponsorship in the UK goes to women’s sport.

What’s so dismaying is that in the run-up to the Olympics, with all eyes on Britain – the BBC’s decision to feature a woman-free shortlist sends the message:  “No matter how fast you run, no matter how well you do, love – you’ll never be as inspirational as the guys”

Win A Copy Of “Female Breadwinners” At Alpha Female

When my husband was recently made redundant at his senior development role at a major UK University, I knew what I was letting myself in for. I should, as he announced it to me on the day my new book: “Female Breadwinners” went to the printers. Talk about ironic timing!

Because so many of the women I worked with earned the majority of their family income, I had been immersing myself in both the challenges and advantages female breadwinners face for several years before.

In the UK and US one in four women living with a male partner out-earn him, and huge increase since the start of the decade when I was born; the 1970’s when it was just one in twenty women.

The consequences of relationships where she’s the main earner can rock couples, the workplace and society. But are the professional achievements of high-earning women negated by relationship woes – or is this a enviable model we should aspire to for the future?

Couples experience a range of emotions when thinking about how her higher earnings impact them. They may feel everything from pride and gratitude to resentment and confusion over gender expectations that were laid down long before women entered the workforce. Yet it’s a taboo topic many women avoid discussing for fear of appearing disloyal to husbands or to salve his ego.

Did this secrecy mean it wasn’t an issue for these women and the men in their lives? Far from it. As Annie, a documentary filmmaker said: ‘It’s the biggest discussion we don’t have. If we have a row about anything, money’s the one area we avoid. It’s just too problematic.’

You can read the rest of this article I wrote for Alpha Female with the chance of winning a copy of my new book here. You will need to sign in to the website, but it’s worth your while as it is full of information, tips and special offers for Alpha Females.

What Are The 10 Most Hated And Pervasive Stereotypes About Powerful Women?

As women climb the ladder of corporate power their minority status means they still face harsh, limiting assessments based on their gender. “Women are being judged more, even by other women,” said Valerie Young, Ed.D., author of The Secret Thoughts of Successful Women in an article in Forbes. “While male leaders are allowed to have complex personalities, powerful women are often summed up by hackneyed stereotypes that undermine them and their power.”

When asked “what is your least favourite stereotype about powerful women?” those questioned – including IMF Chief Christine Lagarde – picked the following:

  1. Ice Queen
  2. Single and Lonely
  3. Tough
  4. Weak
  5. Masculine
  6. Conniving
  7. Emotional
  8. Angry
  9. A Token
  10. A Cheerleader

What these suggest is that if a woman shows emotion she is considered weak or emotional, and if she doesn’t she gets the title of Ice Queen. In my experience of working with powerful women I have found the reality to be that these women are hired for their experience and what they bring to the role. However, they may still be dismissed as being an attempt to achieve diversity goals as “the token woman”. Where a man is a “bachelor about town” if he is single a woman is considered to be either “lonely” or only single because she is too “masculine” or “tough” to attract a partner. For example, when I tell people I have no children of my own – I often subconsciously wonder if they are negatively pigeonholing me as being masculine or disliking children – whereas my male colleagues rarely face those judgements from women or men! You have to look no further than how the media dismissively portrays childless professional women as selfish harridans to understand why the stereotype persists!

Female Breadwinners LinkedIn Group

Over the last few months several of my clients have suggested creating a Female Breadwinners Group on LinkedIn. As LinkedIn is such a great tool for professional women to connect and network, I have gone ahead and created the group. This group is for women who are a main income earner for your household or who work in a male dominated field – two categories which often overlap!

As a female breadwinner myself, I would love it to be a buzzing networking group where we share our experiences, advice and tips on how to cope with the challenges that being a female breadwinner brings…and our successes too! Please join up and feel free to start discussions on topics that you feel are relevant to other members of the group.

I have kept the group as a members only group in the hope that we will not be inundated with spam. Your request to join will be forwarded to my assistant who will give you access to the group.

Please do take part and let me know what you feel should be included in our group – I really look forward to connecting with other female breadwinners you recommend who are interested in what it takes to be a successful professional woman.

Join the group here.