Women’s reticence to negotiate is often blamed for part of the gender pay gap, with naysayers claiming ‘you get what you ask for’. Yet more research shows that stereotypes about women who do attempt to negotiate are often a bigger part of the problem. The Journal of Organisational Behaviour and Human Decision Processes reported that people of both genders were more likely to want to negotiate against women - and even men who had feminine facial features.
This implies women, and even men with more feminine faces, are poor negotiators and therefore more appealing adversaries. The researchers at Cornell University found ‘people were systematically more aggressive to feminine featured faces – they were more demanding and would send in offers that compromised less. The only upside for women? Become a good negotiator and you’ll surprise the other side of the table – who clearly expect less from you.