Our sister company, The InclusIQ Institute’s inbox was inundated with comments about a technology site ‘codebabes.com’ that aims to reward novice coders with page 3 style photos for every piece of new code they learn. No prizes then for guessing that sexism is a major problem in the technology industry. Headlining the website are hyper-sexualised women who remove a piece of clothing on the successful completion of a test like, ’Where to stick your CSS’. It’s actually advertised as ‘educational’ with a byline of being ‘awesome for Learning to code & Checkin’ out babes’. While sites like this are clearly offensive to women; they are patronising to men as well.
It reminded us of a MassChallenge Business Start up we attended a year ago. Everyone pitched their business concepts; looking for strangers to join them over the weekend in turning their idea into a reality. A number of young guys presented concepts for website or apps that rate local parties by the quality of the women attendees- ‘so you always know ‘which’ party to go to’. Dismayingly, these proposals got selected whilst projects by the few women who pitched potential websites where parents can rate babysitters in their local area, were largely ignored. What a missed opportunity for crowdsourcing great information for which parents would gladly pay.
It brought to mind an article: ‘Technology’s Man Problem’ in the New York Times. Two TechCrunch Hackathon entrepreneurs showcased their ‘Titstare app’ – which ostensibly offers bare-chested women the opportunity to take photos of themselves in the mirror. Thanks, but no thanks.
Not surprisingly, participants were shocked and it sparked a massive online backlash on Twitter. One attendee, Elissa Shevinsky, co founder of Glimpse, was disgusted and started a Twitter blogpost :“I thought that we didn’t need more women in tech. I was wrong.” TechCrunch published an apology; ‘Any type of sexism or other discriminatory and/or derogatory speech will not be allowed. You expect more from us, and we expect more from ourselves. We are sorry’. As purveyors of ostensibly the newest and best in technology, we do indeed expect more.
Parity between the genders in the technology sector feels a long way off. Every small step counts. We support organisations who strive to make tech a safer and more inclusive place for everyone, such as the one mentioned above and others: womenintechnology.co.uk, The Representation Project #NotBuyingIt app, and womenwhocode.co.uk, Black Girls Code , Girl Develop It, and Girls who code.