Give Women More than Pink Phones When Designing Technology!

Computer on side At the tail end of last year, I treated myself to a new laptop – an upgrade since I had used my last computer for nearly 6 years – and my hard drive memory was a bit of a joke amongst friends. In any case, all I wanted was a light and small computer that would have full functionality, but be easy to travel with. What a task that was to find! I can buy a crystal-studded phone or a computer with a hot pink case, but it was so difficult to find anything light but with the capacity a professional woman needs.  So finding this article "Consumer Electronics Must Go Past Pink to Appeal to Women" in PC World really resonated with me and it should with manufacturers too – 80% of all purchasing decisions are either made or heavily influenced by a woman. In the end, I went with a Toshiba Portege, not because I was loyal to the brand, but they did a full spec laptop in less than a kilo. Talk about what a girl wants….

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