Many of Female Breadwinner’s clients, despite working to improve their gender diversity, find maternity leave to be a big challenge. Interestingly, the progressive men, often those whose wives work as well, notice that working mothers are some of the most conscientious employees. They don’t have time to waste and are incredibly efficient. A coaching client recently explained: ‘I was considered high-potential before I had children, but I’m actually more productive since I’ve had my second son. I just don’t have the hours to be anything else. The irony is that I know I’m no longer considered a rising star!’
Forward thinking employers recognise it’s well worth the effort to retain a long time employee now on maternity leave. Josephine Fairley, Co-founder of the rapidly growing Green and Blacks, points out the advantages in the misleadingly entitled Telegraph article Maternity leave is a nightmare for employers. Fairley explained: “…In my experience, female employees make up for lost time in the wee small hours to get a job done, if that’s what it takes (and without being asked). I had two fantastic single mothers working for me, Cluny and Gail, when I was running Green & Black’s – and my absolute understanding of the tugs on their time turned out to be repaid hundredfold in loyalty, over the years. I’d like to propose to any employer of mothers out there that a shift in attitude might very well deliver the same willingness and fealty.”
If taken up by men more equitably, we anticipate shared parental leave from April 2015 will make young women less suspect as potential employees.