This article about why success makes us feel guilty resonated with me as it is a story I hear a lot when coaching women in business. I have suffered with it myself and have worked on overcoming those guilt feelings. On more than one occasion I have had someone (and it is usually a man) say ‘I’ll buy you lunch and you can tell me how you built up your business’ they seem dubious but intrigued as to how I have managed to build my company. I’ve struggled with the guilt of suggesting they pay for a half day master class when they seem to think I owe them the information for free. However, as the article points out rather than the other person being pleased that you are being ‘nice’ what many people are thinking is ‘she’s charging less than market rates … she must not be that good’. For the last five years women have been starting businesses at double the rate of men and having the confidence to believe in your talents and charge the market rate for them is a key skill we need to learn. And, whilst we were raised to be good wives and daughters, we now need to teach our daughters to be good business women. We also need to learn not to feel guilty about earning more than our Husbands or partners and be proud of the contribution we are making to the household income.