Men More Likely to be Followed on Twitter Than Women

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Fascinated by the exponential growth of Twitter, a company that has attracted more people than Facebook and even Google in their respective first 6 months.  According to Harvard Business Publishing, a recent study found that men have more followers than women, are more likely to follow those who follow them – and this is the kicker for me, "men are almost twice as likely to follow a man than a woman and women are also 25% more likely to follow a man than a woman." This can't be explained by usage rates as men comprise 45% of Twitter users, while women represent 55%. This is in contrast this with the many more friend requests a typical women gets on Facebook as compared to the typical man.  Interestingly, the top 15% most prolific users accounted for 90% of all tweets suggesting that " Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network." or as it was more saliently put in the Wall Street Journal, "as it turns out, it’s a bunch of guys talking about themselves."  Personally, I doubt I would have the time (or be interesting enough on a consistent basis!) to Twitter successfully but let me know – why do you think there is such a large gender disparity between men and women regarding Twitter?

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