Studies show that profit is one of the least important factors for female entrepreneurs, while it is one of the most important for their male counterparts. Women are far more motivated by making a difference and independence than by sheer profits. These are great goals but don’t lose sight of the profit motive, whether or not you run your own business. Besides, why should higher ideals preclude profit? Too often, women work on an assumption that wanting to make money is immoral, greedy or selfish. However, holding this false belief severely limits women, and until we can recognise that wanting to earn a good salary is a virtue for all you can do with it and an indicator of self-worth, we will never raise our individual or collective bottom lines.