One thing I have noticed about the successful women I am interviewing for my upcoming book, is how many of them have not only accepted tough assignments, but actually sought them out. It's the extreme version of "feel the fear and do it anyway" but if you are intimidated by a certain task – public speaking, accounting, presenting to clients, running a marathon that is a great indication what you would gain by surmounting the challenge. I grew up thinking I was not good at maths. I needed special tutorials and my mum would frequently say ( as a means of reassuring me, I know) that "we Doyle's were just not cut out for maths". And I believed it… and I avoided maths for years. When I got to design my thesis project at the University of Cambridge, I was given the option of collecting my data qualitatively or quantitatively. The martyr in me chose the quantitative route and used statistical analysis. Whilst I had moments of thinking "what did I get myself in to?" when trying to get my head around Anova's and regression analysis, the feeling of achievement and confidence that came with having my thesis accepted – statistics and all, was one of the highlights of my career. What challenge are you avoiding? What would you get if you took it on?