I couldn't believe the front page of last weekend's Sunday Times, where it detailed the latest unemployment figures. If you needed any evidence for how the recession was affecting women, this is on massive sign! In the final quarter of the deepening recession of 2008, the number of women in full time employment fell by 53,000 compared with a fall of 36,000 for men. As more men are in full time employment, this equates with a figure of twice as many women losing their jobs. Harriet Harman, the women’s minister, said: “There is a major fear about women being targeted by their employers during the downturn. This is unlawful.” Unlawful, yes but true all the same. It makes it all the more vital to keep your profile and image high so that you can do your best to insure that you will not be a casualty of a economic downturn. As you can imagine, the fact women are losing their jobs is less about job performance than the perceptions about women’s utility in the workplace and the perceived costs of maternity benefits and flexible working arrangements without thinking through the full ramifications which could set women’s equality back a generation!