UK Women Better than Some at Self-Promotion, but Not as Good as They Need to Be

Woman leading cheer A 2008 study by US behavioral scientist, Shannon L Goodson found that women are their own worst enemies when it comes to climbing the career ladder, as they are less likely to promote themselves and network than their male counterparts. In her book ‘The Psychology of Sales Call Reluctance’ Goodson compared 11,500 professional women with 16,700 men from 34 countries. She found that women in Britain, the US and China were more likely to promote themselves than those in New Zealand, Sweden, Australia and Canada. This is clearly a cultural difference determined by how much it is ‘accepted’ or ‘expected’ that we promote ourselves. However, they still fell behind men who would even lie about their achievements whereas women thought it was “socially unacceptable” to promote their contribution. She says “Women did not create the glass ceiling, but they help maintain it” even having climbed the ladder they may sabotage it for other women by not encouraging and supporting their female staff. Sadly this made many women in the study conclude that men were more fair-minded and consistent bosses than women. Tips for overcoming these issues can be found in my book Beyond the Boys Club or why not try my new Beyond the Boys Club Workshop?

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