When negotiating a salary package, I would always suggest asking for a higher number than you feel comfortable with. Women routinely undervalue ourselves and it costs us big time. However, sometimes you hit a financial plateau where more money is not an option or there is a rationale around the poor economy that your employer gives. In any case, it is a good idea to have a few other requests to hand so you can design a greater package but also so that your employer has a bit more room for maneouvre if they know they cannot go over a certain financial limit. There are other sweeteners that can help increase your package if actual salary is less negotiable, such as a signing bonus ( especially vital if you are leaving vested benefits like stock in another company), stock in the new company, yearly bonuses, a flexible working arrangement, a dedicated office, private health insurance, gym membership – whatever would make the greatest difference to you. And be sure to get everything in writing – as it is easier for people to wheedle out of agreements if the staff with whom you negotiated your original contract with change jobs or even leave the organisation.