I went to a conference on Climate Change recently, hosted by the Positive Energy, the women’s network for professionals in the energy industry. While there, the director, Zoe Ingle, told me about a new survey that showed that the general public is getting bored about hearing about green issues in the media. I was surprised as this is such a key issue that MUST be addressed by all of us.
When looking further, I was not so surprised however, to see that men were significantly much more likely to say they were bored by all the "green coverage" than women. This reminded me of my PhD research, which had addressed why scientists are attracted to their fields. Women were much more likely to mention that concern about the environment played a part in influencing their career choice - and green issues conyine to be a big draw for women in the sciences. For more, read a breakdown of the report finding below or visit the ETA website
Public bored of green talk ahead of ‘green’ Budget
Green groups tackling climate change and carbon emissions are facing yet another challenge – public apathy.
Thirty percent of people feel there is too much coverage in the media about CO2 emissions, and over half of these are ‘bored hearing about it,’ a YouGov survey conducted on behalf of the by the Environmental Transport Association reveals.
The poll also showed that although environmental apathy is a problem equal across social grades and regions, the same is not true for the sexes: Men are twice as likely as women to be bored by messages about CO2 emissions.
The news comes ahead of a ‘green’ Budget, set for 12th March, expected to deliver a range of proposals to tackle climate change.
Andrew Davis, director at the Environmental Transport Association, said: “It’s understandable that people are getting bored by endless green talk that is never translated into action – increasing public apathy is a real concern for those of us in the environmental movement. The challenge for Alistair Darling in his Budget is to take action that matches his green rhetoric.”
Survey key findings:
18 per cent of people are bored by the amount of media coverage about CO2 emissions. A further 12 per cent feel there is simply too much
6 per cent of people are indifferent to media coverage of CO2 emissions, with a further 4 per cent admitting to not fully understanding what CO2 is. Another 4 per cent are not aware of any media coverage on the subject
Men are twice as likely as women to be bored by coverage about CO2 emissions (24 per cent and 12 per cent respectively)
For further information and comment, please call the ETA press office on 0845 389 1064
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,060 adults. Fieldwork was undertaken between 12th – 14th February 2008. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).