Why ‘Silicon Valley’ is business as usual for a ‘Brogrammer’ culture

Silicon ValleyNew TV satire, Silicon Valley is centered around six ‘geek’ stereotypes who found a startup tech company. The sitcom’s sadly devoid of strong female characters. Instead it portrays a tech start-up world dominated by white men and the ubiquitous “brogrammer” culture. Some argue that the show’s mirroring the tech industry but with big tech companies, Google, Twitter, Yahoo and Facebook revealing disappointing gender balanced workforces, we at Female breadwinners hoped “Silicon Valley” would’ve presented a more positive and enlightening vision of the tech industry.

There’s only one female returning cast member, Monica. She’s an uber-competent assistant who’s proficient at making hotel reservations, maintaining schedules and offering support to the start up guys. Any other women, like ‘Mochachino’; a black stripper are either an object of sexual speculation or a disposable prop.

When the producers took to Twitter with a campaign #AskSiliconValley seeking feedback, the lack of women in the show, specifically in technical roles, was high on the agenda. When asked if there would be female coders, the creator,  Mike Judge replied, ‘Yes. We’re writing now and 2 new main female characters so far’. Judge wasn’t specific in his response as to whether their roles will be technical…we’ll be watching.

With the international prominence of strong female techies such as Sheryl Sandberg, Nicola Mendelsohn and Marissa Meyer, the lack of female representation on media vision of Silicon Valley must change. Nadja von Massow, Head of creative at The GIG at DST agrees and wrote in The Guardian: ’You only have to attend networking groups such as DLD (Digital Life Design) Woman to notice the high velocity of women now working in tech roles’. If the show takes heed of it’s viewers and wants to truly reflect the future tech culture, the cast will have to change.

 

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