Men and women in IT are motivated by significantly different factors when it comes to making career choices, according to a new study by career development organisation CRAC. The men and women they surveyed seem equally interested in the field, men are more attracted to technical projects, while women are drawn to study the impact of IT. When they questioned nearly 2,000 undergraduates, CRAC also learned that the main reason holding men and women back from entering the IT sector was a perception that working in IT would be boring. "Over 60 per cent of non-computing students cited boring work as the main reason they would not join the sector. Employers should be able to counter that kind of perception. We found that very few of the students hold negative perceptions about the IT profession or its people."" said Robin Mellors-Bourne, development director at CRAC. How do you think the industry could combat this image? What attracted you to the industry?