I was reading a great article in Time on "What Women Want Now" as part of their "State of the American Woman" issue, regarding the rise of the professional female due to the recession which has hit male dominated fields like finance and construction the hardest. An increasing number of women are the primary breadwinners, and that looks set to increase. "According to the US Bureau of Labor Statistics, ( growth areas) are in typically female jobs like nursing, retail and customer service. More and more women are the primary breadwinner in their household (almost 40%) or are providing essential income for the family's bottom line, though this responsibility has come with hard decisions. The Guttmacher Institute found that the downturn has affected the most basic decisions in family life. Nearly half of women surveyed in households earning less than $75,000 want to delay pregnancy or limit the number of children they have. At the same time, women are poised to emerge from the downturn with even greater relative economic power as the wage gap narrows. A new survey by GfK Roper for NBC Universal gives a whole new meaning to the power of the purse: 65% of women reported being their family's chief financial planner, and 71% called themselves the family accountant. According to a Mediamark Research & Intelligence survey, they make 75% of the buying decisions in American homes. Together, women control more wealth than ever in history."